Top 10 Free Email Marketing Software Tools You Should Use

Email marketing remains one of the most effective and high-return strategies in digital marketing. The best part is that several free email marketing software options allow businesses, from small startups to established companies, to connect with their audience without spending heavily. However, with the plethora of tools available, it can be challenging to identify which one is the best fit for your needs.

Why Email Marketing is a Must-Have Tool for Businesses

Email marketing offers unparalleled direct engagement, automation, and personalization capabilities, helping businesses achieve higher returns on investment (ROI). Its benefits include:

• High ROI: Studies show email marketing can deliver up to $42 for every $1 spent.
• Personalization: Tailored email content leads to better customer engagement and retention.
• Automation: Save time with triggered workflows that send the right message at the right time.
• Scalability: Suitable for both small and large businesses, with platforms that grow with you.

Now, let’s dive into the 10 best free email marketing tools that will give your business a competitive edge.

Top 10 Free Email Marketing Tools: Features, Pricing, and Analysis

Here’s a box format to compare the pricing and features of the top 10 free email marketing software tools.

Tool	Free Plan Features	Subscriber Limit	Email Limit	Premium Plan Starting Price
Mailchimp	Pre-built templates, marketing automation, analytics, 300+ integrations	2,000	10,000 emails/month	$11/month
Sendinblue	Unlimited contacts, email + SMS campaigns, automation, segmentation	Unlimited	300 emails/day	$25/month
MailerLite	Drag-and-drop editor, landing pages, automation, analytics	1,000	12,000 emails/month	$9/month
Benchmark Email	Responsive templates, A/B testing, surveys, basic automation	500	3,500 emails/month	$15/month
Moosend	Unlimited emails, custom reports, advanced automation, landing pages	1,000	Unlimited emails	$9/month
HubSpot	CRM integration, personalization tokens, drag-and-drop editor	Unlimited	2,000 emails/month	$50/month
Omnisend	E-commerce automation, SMS integration, segmentation, pop-ups	250	500 emails/month	$16/month
Sender	Automation, segmentation, e-commerce integration, drag-and-drop builder	2,500	15,000 emails/month	$10/month
Mailjet	Unlimited contacts, collaborative tools, segmentation, transactional emails	Unlimited	6,000 emails/month	$9.65/month
Zoho Campaigns	CRM integration, automation workflows, templates, real-time reporting	2,000	6,000 emails/month	$5/month

1. Mailchimp

Mailchimp remains a popular choice among small businesses and startups due to its robust free plan and user-friendly design. With a free plan that allows up to 2,000 contacts and 10,000 emails per month, it’s an ideal starting point for businesses looking to explore email marketing.

Key Features:

• Email Templates: Choose from a wide selection of easy-to-use, customizable templates.
• Marketing Automation: Basic automation features for triggered emails such as welcome messages or abandoned cart emails.
• Analytics and A/B Testing: Detailed reports with insights into performance and A/B testing for optimization.
• Integrations: Over 300 app integrations, including Shopify, WooCommerce, and social media platforms.

Pros:

• Great for small businesses and beginners.
• Extensive third-party integrations.
• High deliverability rate.

Cons:

• Automation features are limited in the free plan.
• Costs can escalate quickly as your contact list grows.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	2,000 contacts	Paid plans start at $11/month
Emails	10,000 per month	Unlimited with premium plans

2. Sendinblue

Sendinblue offers a robust platform that combines email marketing with SMS marketing, all within its free plan. With a daily email limit of 300 emails and unlimited contacts, it’s perfect for small businesses looking to engage their audience across multiple channels.

Key Features:

• Unlimited Contacts: Unlike most free plans, you can have unlimited contacts.
• SMS Campaigns: Send targeted SMS campaigns alongside your email campaigns.
• Automation: Create complex automation workflows based on user behavior.
• Segmentation: Advanced audience segmentation for personalized content delivery.

Pros:

• Unlimited contacts.
• Great automation features even in the free plan.
• Multi-channel marketing (email + SMS).

Cons:

• Daily email sending limit.
• Fewer email template options compared to other platforms.

Pricing:

3. MailerLite

MailerLite is a favorite for users looking for simplicity. The free plan includes up to 1,000 subscribers and 12,000 emails per month, which is excellent for beginners who need easy-to-use tools without overcomplicating the process.

Key Features:

• Drag-and-Drop Editor: Design beautiful, responsive emails with ease.
• Landing Pages and Forms: Build landing pages and capture leads directly within the platform.
• Automation: Set up automated email workflows to nurture your leads.
• Analytics: Detailed reports to track opens, clicks, and conversion rates.

Pros:

• Clean, intuitive interface.
• Includes landing page builder in the free plan.
• Affordable premium plans.

Cons:

• Limited design flexibility compared to other tools.
• Fewer advanced automation options.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	1,000 contacts	Paid plans start at $9/month
Emails	12,000 per month	Unlimited emails in premium

4. Benchmark Email

Benchmark Email is known for its sleek, modern design tools, offering up to 3,500 emails per month for 500 subscribers on the free plan. It’s great for businesses that prioritize visual appeal and user engagement.

Key Features:

• Mobile-Responsive Templates: Beautiful, responsive templates that look great on any device.
• A/B Testing: Run split tests to optimize your email subject lines and content.
• Surveys and Polls: Gather customer feedback directly through your emails.
• Automation: Basic automation features, such as triggered welcome emails.

Pros:

• Excellent design tools for creating polished, professional emails.
• Easy-to-use A/B testing.
• Responsive, mobile-optimized templates.

Cons:

• Limited subscriber count on the free plan.
• Advanced automation locked behind paid plans.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	500 contacts	Paid plans start at $15/month
Emails	3,500 per month	Unlimited in premium plans

5. Moosend

Moosend offers an impressive array of features for a free email marketing platform, allowing you to send unlimited emails to up to 1,000 subscribers. It’s particularly useful for e-commerce businesses due to its automation and segmentation features.

Key Features:

• Automation: Set up detailed workflows to automate lead nurturing and post-purchase emails.
• Custom Reporting: Detailed performance reports to help optimize your campaigns.
• Landing Pages: Build and design custom landing pages directly from the platform.
• E-commerce Integration: Integrates with major platforms like Shopify and WooCommerce.

Pros:

• Unlimited emails on the free plan.
• Excellent automation features.
• Strong analytics and reporting.

Cons:

• Fewer templates available.
• Limited app integrations on the free plan.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	1,000 contacts	Paid plans start at $9/month
Emails	Unlimited emails	Additional features in premium

6. HubSpot

HubSpot’s free email marketing tool is fully integrated with its CRM, making it ideal for businesses that want a seamless connection between their email marketing and customer relationship management. Although the free plan limits some features, the integration with other HubSpot tools can make this a strong contender for many businesses.

Key Features:

• Free CRM Integration: Sync your email marketing with HubSpot’s CRM for personalized marketing efforts.
• Personalization Tokens: Automatically insert personalized details such as names, companies, or job titles.
• Automation: Basic workflows for tasks like follow-up emails and re-engagement.
• Drag-and-Drop Builder: Design professional emails with ease.

Pros:

• CRM integration is a huge advantage for businesses looking to manage contacts and sales.
• Easy-to-use drag-and-drop editor.
• Great for inbound marketing.

Cons:

• Limited email features compared to other dedicated email platforms.
• Expensive premium plans for advanced users.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	Unlimited contacts	Paid plans start at $50/month
Emails	2,000 per month	Additional emails with premium

7. Omnisend

Omnisend is designed with e-commerce businesses in mind, offering a free plan that allows up to 500 emails per month to 250 contacts. It also provides multi-channel marketing, combining email, SMS, and social media for comprehensive customer engagement.

Key Features:

• E-commerce Automations: Built-in workflows for cart abandonment, product recommendations, and reactivation.
• SMS Marketing: Integrated SMS marketing alongside email campaigns.
• Segmentation: Advanced audience segmentation for personalized messages.
• Pop-ups and Forms: Capture leads directly from your website with customizable forms and pop-ups.

Pros:

• Great for e-commerce businesses.
• Multi-channel marketing (email + SMS).
• Built-in e-commerce workflows.

Cons:

• Low subscriber and email limits on the free plan.
• Limited design customization.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	250 contacts	Paid plans start at $16/month
Emails

500 per month | More emails and features with premium |

8. Sender

Sender is a simple but effective email marketing platform, offering up to 15,000 emails per month to 2,500 subscribers on its free plan. It’s known for its high deliverability and ease of use, making it a solid choice for small businesses and bloggers.

Key Features:

• Automation: Set up autoresponders for welcome emails, order confirmations, and more.
• Segmentation: Target different customer groups based on behavior and preferences.
• Drag-and-Drop Builder: Easily create professional emails with their editor.
• E-commerce Integration: Connect with platforms like Shopify and WooCommerce.

Pros:

• Generous free plan for both subscribers and emails.
• High deliverability rates.
• Easy-to-use for beginners.

Cons:

• Limited templates and customization options.
• Fewer advanced features than larger platforms.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	2,500 contacts	Paid plans start at $10/month
Emails	15,000 per month	Unlimited with premium plans

9. Mailjet

Mailjet offers a simple, yet powerful, email marketing solution with a free plan that allows for 6,000 emails per month to unlimited contacts. It is particularly known for its collaborative tools, allowing teams to work together on campaigns.

Key Features:

• Unlimited Contacts: Store unlimited contacts even on the free plan.
• Collaborative Tools: Work with team members in real-time while designing campaigns.
• Transactional Emails: Send one-to-one emails, such as order confirmations or shipping notifications.
• Segmentation: Advanced contact segmentation for targeted messaging.

Pros:

• Excellent for team collaboration.
• Unlimited contacts on the free plan.
• Great for transactional emails.

Cons:

• Limited automation on the free plan.
• Basic design features compared to competitors.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	Unlimited contacts	Paid plans start at $9.65/month
Emails	6,000 per month	Unlimited emails with premium

10. Zoho Campaigns

Zoho Campaigns integrates seamlessly with the Zoho ecosystem, making it an excellent choice for businesses already using Zoho CRM or other Zoho products. The free plan allows for up to 6,000 emails per month to 2,000 subscribers, with plenty of automation and analytics features to help your business grow.

Key Features:

• CRM Integration: Sync with Zoho CRM for detailed audience segmentation and targeting.
• Automation: Set up automated workflows based on user behavior.
• Pre-built Templates: A wide selection of templates to get your campaigns off the ground quickly.
• Real-Time Reporting: Monitor the performance of your campaigns in real time.

Pros:

• Seamless integration with Zoho products.
• Automation workflows for personalized emails.
• Excellent analytics and reporting.

Cons:

• Not as user-friendly for beginners.
• Limited third-party integrations.

Pricing:

Plan Type	Free Plan	Premium Plan Starting Price
Subscribers	2,000 contacts	Paid plans start at $5/month
Emails	6,000 per month	More emails and advanced features with premium

Pros and Cons of Free Email Marketing Software

Before choosing a platform, it’s essential to consider the benefits and potential drawbacks of using free email marketing tools.

Pros:

• Cost-Effective: Free plans offer an excellent entry point for businesses to explore email marketing without upfront costs.
• Automation: Most platforms provide basic automation workflows that can help you streamline your campaigns.
• Scalability: These tools can grow with your business, offering premium plans for more features as your email list expands.

Cons:

• Limited Features: Advanced features like detailed analytics, A/B testing, and complex automation are usually locked behind paid plans.
• Subscriber Limits: Many free plans limit the number of subscribers or emails you can send each month.
• Support: Free plans often come with limited customer support, which may be an issue when you need help quickly.

Conclusion

With so many free email marketing tools available, businesses have never had more opportunities to engage with their audience, automate workflows, and drive conversions without hefty costs. Platforms like Mailchimp, Sendinblue, and MailerLite are great starting points, while advanced tools like Moosend and HubSpot offer more comprehensive marketing suites.

Choosing the right free email marketing software depends on your business needs. Whether you’re a small business looking to scale or an e-commerce store needing robust automation, these tools provide a solid foundation to build and grow your email marketing efforts.

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